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Quaker’s Snapple Failure
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A 5 page paper discussing where Quaker failed in its management of its acquisition of Snapple® in 1995. Quaker paid $1.7 billion for the company in 1995; it sold it in 1997 for $300 million. Cadbury Schweppes bought the acquiring company in 2000 to become the 3rd largest producer in the industry. Cadbury Schweppes faces the same distribution problems that Quaker never was able to manage, and Cadbury’s problems in distribution may be worse for Cadbury than it was for Quaker. Quaker already supplied single-serving packages of Gatorade to convenience stores, but Cadbury Schweppes products are rarely found outside a grocery store. Cadbury should ensure that it can gain additional shelf space to allow it to offer larger containers of Snapple drinks while it develops a more efficient distribution system. Bibliography lists 10 sources.
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Pages:
5
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Filename:CC6_KSmgmtQuakSnap.rtf |
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Paper Title:
Quaker’s Snapple Failure
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