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RJR AND PM: MARKETING CIGARETTES
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Consumer Behavior Articles research papers
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This paper examines how RJ Reynolds and Philip Morris have been able to continue marketing their tobacco products to consumers, despite the 1998 settlement against Big Tobacco that required cigarette manufacturers to cut back on advertising. Bibliography lists 6 sources.
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Pages:
5
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Filename:D0_MTrjrpmu.rtf |
Paper Title:
RJR AND PM: MARKETING CIGARETTES
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