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Raising Awareness for a Charity
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Business Marketing Case Study research papers
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This 17 page paper considers the way in which research can be designed and then reported. The paper designs research for a charity; The Children's Hospice Association Scotland (CHAS), to look at how awareness of the charity can be increased. The questionnaire is designed, using basic principles of market research, to assess the current awareness level, how effective communication by characters to donors takes place and the motivation that needs to be present to stimulate giving. The paper talks the student through the design of the questionnaire and explains each question and then demonstrates how these results could be presented with the use of fictitious results to the questionnaire already designed. The bibliography cites 20 sources.
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Pages:
17
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Filename:TS14_TECHAS01.rtf |
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Paper Title:
Raising Awareness for a Charity
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