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Relationship Marketing and Loyalty Schemes
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Business Marketing Case Study research papers
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Relationship marketing and the use of loyalty schemes such as Air Miles, may be seen as a marketing fad, but they are also very popular. Looking at the airline industry and companies such as British Airways (BA), Virgin and Delta, this 6 page paper considers how and why loyalty schemes can be a valuable marketing tool. The bibliography cites 8 sources.
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Pages:
6
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Filename:TS14_TEloyalty.rtf |
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Paper Title:
Relationship Marketing and Loyalty Schemes
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