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Reputation Counts: Customer Service and Repeat Business
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Consumer Behavior Articles research papers
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A 6 page paper discussing how poor customer service can affect a business. As the “father” of Total Quality Management, Deming replaced inspectors with customers. If customers hold the most influential position on the assembly line, then it follows that customer service is a crucial part of any company’s business. The thesis here is that the customer service department has the ability to affect the reputation of the business. The astute business ensures that reputation is and remains a positive one. Bibliography lists 8 sources.
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Pages:
6
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Filename:CC6_KSmktgCustServ.rtf |
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Paper Title:
Reputation Counts: Customer Service and Repeat Business
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