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Review of “Evaluative and Descriptive Response Patterns to Negative Image Attributes”
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Consumer Behavior Articles research papers
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An 8 page paper assessing the research that this article describes. The concept is a good one, and the authors begin well. Their design breaks down, however, in the choices they offered to their study respondents. The paper also discusses validity and reliability in general terms, and then in terms specific to this single article. The researchers’ goals were admirable, but the methods they used in trying to achieve those goals appear to be less useful than they could have been. The bottom line here appears to be quite negative toward the authors’ work, but such is not the case at all. They provide inspiration for future research, approached differently than it was in their study. Bibliography lists 3 sources.
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Pages:
8
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Filename:CC6_KSmktgResRev.rtf |
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Paper Title:
Review of “Evaluative and Descriptive Response Patterns to Negative Image Attributes”
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