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Review of “Modes of Foreign Market Entry by Korean SI Firms”
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A 4 page paper reviewing a study investigating foreign market entry from an emerging economy into a fully developed one. Results supported five of Kim, Kim and Lee’s (2002) six hypotheses, and the sixth was not entirely rejected out of hand. Rather, the authors tried to explain that through alternative means, including the fact that the sample size was small as a result of being based on 25 case studies. The overall conclusion was that cultural differences do play a significant role in the success of foreign market entry from emerging to developed nations, as they do in the more common reverse flow. Bibliography lists 4 sources.
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Pages:
4
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Filename:CC6_KSmktgArtRevEn.rtf |
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Paper Title:
Review of “Modes of Foreign Market Entry by Korean SI Firms”
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