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Review of “The 22 Immutable Laws of Branding” by Al Ries and Laura Ries
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This 5 page paper is a book review of Al Ries and Laura Ries book “The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand”. The paper looks at the contents and application of the book, assessing its’ value to the marketing environment and to businessmen without a marketing speciality. The bibliography cites 1 source.
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Pages:
5
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Filename:TS14_TE22rules.rtf |
Paper Title:
Review of “The 22 Immutable Laws of Branding” by Al Ries and Laura Ries
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