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Robert Mondavi and the Wine Industry
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Consumer Behavior Articles research papers
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A 9 page paper discussing the structure of the global wine industry, how it was changing in 2001 and Mondavi's place within it. Based on the Harvard Case 9-302-102, the paper makes recommendations for how Mondavi can take advantage of the changes in the industry while adhering to its commitment to organic growth. Bibliography lists 3 sources.
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Pages:
9
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Filename:CC6_KSmktgMonda.rtf |
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Paper Title:
Robert Mondavi and the Wine Industry
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