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Rock of Ages Case Project
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Technical Writing Services research papers
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A 23 page paper discussing the actions that this old company needs to take to return it to profitability and to usher it into today's business environment in a competitive manner. The company doggedly adheres to practices that have no place in today's hypercompetitive marketplace. ROA's greatest advantage is its high quality, both in fact and in reputation. However, the company's dated approach to manufacturing prohibits it from benefiting from increasing sales, and increasing sales is precisely what it needs to do to increase revenues. The company must bring its operations costs down to an acceptable level and increase revenues in order to return to profitability. It has the ability to accomplish what it needs to do, while maintaining the quality that is its greatest single point of strategic competitive advantage. Bibliography lists 11 sources.
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Pages:
23
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Filename:CC6_KSmgmtRockofA2.rtf |
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Paper Title:
Rock of Ages Case Project
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