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Rocky Mountain Chocolate Factory’s External Environment
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Consumer Behavior Articles research papers
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A 3 page paper assessing the external environment in which this franchise operation operates. Recently featured on the Food Network, it is quality and luxury – undergirded by people’s love of chocolate – that drive the company’s success in any local market. Mass-produced boxed chocolates are available everywhere, but freshly-made chocolate products are not. Rocky Mountain Chocolate Factory fills that void very well. Bibliography lists 4 sources.
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Pages:
3
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Filename:CC6_KSmgRockyChoc.rtf |
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Paper Title:
Rocky Mountain Chocolate Factory’s External Environment
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