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Royal Sporting House and Marketing Management

 
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Royal Sporting House and Marketing Management

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This 10 page report discusses Royal Sporting House, the sporting goods company headquartered in Singapore that is listed as one of Singapore’s top fifty, enterprising, privately-held companies. Royal Sporting House (RSH) was established in 1977 as a sporting goods retailer with the exclusive rights to all Reebok footwear in Singapore. In addition, it distributes almost thirty other brands including Doc Martens, Rockport, Mizuno, Wilson, and Spalding. In 2000, Royal Sporting House has announced its intention to expand into new markets as well as invest in Internet-related enterprises. Bibliography lists 12 sources.
Pages: 10
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Paper Title: Royal Sporting House and Marketing Management
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