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Royal Sporting House and Marketing Management
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Consumer Behavior Articles research papers
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This 10 page
report discusses Royal Sporting House, the sporting goods company
headquartered in Singapore that is listed as one of Singapore’s
top fifty, enterprising, privately-held companies. Royal Sporting
House (RSH) was established in 1977 as a sporting goods retailer
with the exclusive rights to all Reebok footwear in Singapore.
In addition, it distributes almost thirty other brands including
Doc Martens, Rockport, Mizuno, Wilson, and Spalding. In 2000,
Royal Sporting House has announced its intention to expand into
new markets as well as invest in Internet-related enterprises.
Bibliography lists 12 sources.
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Pages:
10
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Filename:D0_BWroymkt.wps |
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Paper Title:
Royal Sporting House and Marketing Management
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