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Saatchi and Saatchi PLC
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Business Marketing Case Study research papers
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send me this term paper
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A 6 page paper discussing difficulties faced by a
British advertising agency in the late 1980s. Maurice and Charles Saatchi founded an
advertising agency and were fortunate enough to be able to add two highly competent
individuals to senior management. These individuals departed the company, it is under fire
in the financial press and investors have lost all confidence. The brothers have identified
three areas of criticism: globalization, diversification and decentralization. The brothers
need to explain positions on each to investors in order to regain their confidence, but first
they need to gain full understanding of the concepts themselves. Bibliography lists 1
source.
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Pages:
6
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Filename:CC6_KSsaatchi.wps |
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Paper Title:
Saatchi and Saatchi PLC
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