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Saving the CD Store
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Consumer Behavior Articles research papers
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A 10 page paper describing changes in the recorded music industry and providing a business strategy for a fictional CD store for the next five years. Midland Music is a regional music retailer chain in the Southeast. It is left with six stores after closing two of its worst-performing local stores. The industry is in flux and promises that in five years' time it may bear little resemblance to the music industry of the past, particularly as iPods become more common and more customers opt for single-track downloads rather than purchasing CDs. Bibliography lists 5 sources.
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Pages:
10
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Filename:CC6_KSmusRetFut.rtf |
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Paper Title:
Saving the CD Store
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