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Selecting The Location For A Store
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Consumer Behavior Articles research papers
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This 14 page paper discusses the very important issue of choosing a location for a retail store. Selecting a location for one's business is not something that can be done quickly nor can it be done based on only the demographics of the consumer base. There are numerous factors to consider. Some of the factors discussed in this paper include demographics; consumer buying power; pedestrian and auto traffic patterns; locating among complementary businesses; the different factors according to type of retail business; responsiveness of landlord; what to look for in leases; the physical attractiveness of the building and a number of other factors. 1 Table is included. Bibliography lists 7 sources.
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Pages:
14
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Filename:MM12_PGstloc.rtf |
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Paper Title:
Selecting The Location For A Store
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