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Selecting an Appropriate Research Method and Relating it to Tourism
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Consumer Behavior Articles research papers
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This 8 page report discusses research methodology in the context of the tourism industry. Increased emphasis on satisfying the final consumer (traveler) has led businesses to recognize that value contributions, from internal and external organizational members in the “value-chain,” are necessary to efficiently and effectively reach expected levels of customer satisfaction. The chosen research methodology must reflect all of these factors and then narrow the focus in ways that allow the researcher and analyst to truly distill the most useful information from all that is gathered.Bibliography lists 8 sources.
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Pages:
8
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Filename:D0_BWretour.rtf |
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Paper Title:
Selecting an Appropriate Research Method and Relating it to Tourism
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