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Selling Italian Cooking Tours
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Consumer Behavior Articles research papers
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Selling a travel tour is difficult in today’s market in the face of a global war, unrestrained terrorism on the European continent and the Middle East, and the demonstrated wrath of mother nature. Therefore, it goes double for Goden’s (2003) statement that in order to sell any product today that is not a necessity, the offer must be remarkable. Two travel companies offer a remarkable type of tour – cooking tours – in Italy. They offer the same concept of a cooking tour, but other than that, the plans diverge in nearly every marketing tactic. 4 references. jv2trvel.rtf
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Filename:D0_jv2trvel.rtf |
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Paper Title:
Selling Italian Cooking Tours
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