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Selling Makeup to the Chinese
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International Business Essay research papers
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This 20 page paper examines China as a potential destination for the setting up of a company to manufacture and sell makeup and cosmetics. The first half of the paper is a general market assessment, looking at the macro environment, including the economic, political cultural, competitive and labour conditions. The second half of the paper looks at the cosmetics market in the country, including the market profile and consideration of the best way for a company to enter and compete in the market. The bibliography cites 11 sources.
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Pages:
20
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Filename:TS14_TEmakechina.rtf |
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Paper Title:
Selling Makeup to the Chinese
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