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Selling T-Shirts to China for the Beijing Olympics
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Business Marketing Case Study research papers
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This 26 page presents a report to support the idea of selling T-shirts branded for the Beijing Olympics in China in the run up to the 2008 Beijing Olympics. The considers China as a destination for a business venture including aspects such as culture and commercial environment before considering how the product should be deigned and marketed. The last part of the paper assumes that the company is an international company and proposes a method of market entry. The bibliography cites 18 sources.
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Pages:
26
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Filename:TS14_TEbejingol1.rtf |
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Paper Title:
Selling T-Shirts to China for the Beijing Olympics
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