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Selling the Chevrolet Impala
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Consumer Behavior Articles research papers
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A 3 page persuasive essay focusing on selling the Chevrolet Impala. General Motors appears to have gotten it “right” in its partnering of quality, price, economy and function. Perhaps the old adage applies after all, that the more things change the more they truly do remain the same. After all these years of favoring SUVs and minivans, many are returning to the sedan that began it all. As gas prices continue to climb and as children continue to grow, the Impala provides an increasingly attractive alternative. Bibliography lists 2 sources.
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Pages:
3
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Filename:CC6_KSmktgSellImpala.rtf |
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Paper Title:
Selling the Chevrolet Impala
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