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Service Quality Measurement
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Consumer Behavior Articles research papers
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This 14 page paper critically appraises the current state of affairs with regard to service quality measurement theories and their associated underlying theoretical models. The paper includes, but is not isolated to TQM and SERVQUAL, what they are, how they are used and the way they may add value to an organisation. The bibliography cites 23 sources.
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Pages:
14
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Filename:TS14_TEsermes.rtf |
Paper Title:
Service Quality Measurement
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