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Services Marketing; The Use of Lovelocks Matrices
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Consumer Behavior Articles research papers
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This 4 page paper identifies ten different service sectors and then answers questions set by the student including giving examples of companies in each sector, prioritising them in order of tangibility and fitting them into the matrices of Lovelock. The bibliography cites 1 source.
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Pages:
4
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Filename:TS14_TElovelk.rtf |
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Paper Title:
Services Marketing; The Use of Lovelocks Matrices
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