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Should Mars Introduce Chocolate Covered Cherries
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Business and Management research papers
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A 12 page paper that begins with data regarding the confectionery industry with a focus on chocolate. Selected fiscal data for four companies are presented. Selected demographics of Detroit and the nation are included. Five candy distribution channels in Detroit are identified. A SWOT of the proposal is included with comments about a FMEA analysis. The proposal is analyzed and a recommendation made. Statistical data included. Bibliography lists 22 sources.
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Pages:
12
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Filename:MM12_PGmarsch.rtf |
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Paper Title:
Should Mars Introduce Chocolate Covered Cherries
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