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Singapore Airlines; Marketing Audit and Plan
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Business Marketing Case Study research papers
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This 20 page paper performs a marketing audit in Singapore Airlines with the aim of assessing the airline and the environment to develop a new marketing plan. The marketing plan targets business travelers in the US with a new exclusive executive service to increase revenue and support differentiation. As well as the marketing plan and budget and projections are provided. The paper ends with a short reflective section. The bibliography cites 12 sources.
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Pages:
20
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Filename:TS14_TEsingplan.rtf |
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Paper Title:
Singapore Airlines; Marketing Audit and Plan
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