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Sirius' Place on the Product Life Cycle Curve
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A 6 page paper discussing the rate at which Sirius Satellite Radio can be expected to move through its product life cycle. Product life cycle often is presented as a bell curve; others characterize it as a flatter curve as the product progresses from introduction to decline. Sirius' growth in 1Q2005 represented a 409% increase over 1Q2004, and analysts expect it to grow at a rate of more than 50% over the next five years. Sirius appears to be well positioned to enjoy the high revenues of the growth phase for several years. It likely will not begin to enter its maturity phase for another seven to ten years, and it can expect to remain in that phase for many more years than it spends in high growth. Bibliography lists 5 sources.
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Pages:
6
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Filename:CC6_KSmktgSiriusLC.rtf |
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Paper Title:
Sirius' Place on the Product Life Cycle Curve
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