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Sony Ericsson
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Business Marketing Case Study research papers
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This 5 page paper looks at the Sony Ericsson joint venture, looking the background of Ericsson as the technology provider and examining the target market before considering the competitors and their markets. The paper ends with an outline marketing campaign suggestion. The bibliography cites 4 sources.
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Pages:
5
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Filename:TS14_TEsonyeric.rtf |
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Paper Title:
Sony Ericsson
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