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Sony Playstation 2: US Launch
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Consumer Behavior Articles research papers
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A 10 page paper discussing conditions surrounding the release of Sony’s video game. Sony’s launch of the PS2 already has occurred in Japan in March 2000. Its US launch is scheduled for October 2000, and consumers in the US are anxiously awaiting the release. Sony is having difficulty meeting production, however, and the PS2 in Japan has been found to have quality problems. It needs to define a strategy for its US launch in light of its current constraints. Bibliography lists 8 sources.
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Pages:
10
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Filename:CC6_KSmgmtSonyPS2.rtf |
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Paper Title:
Sony Playstation 2: US Launch
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