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Standardization in Globalization
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Consumer Behavior Articles research papers
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An 11 page paper discussing a statement made in 1973 by Harvard’s Theodore Levitt. He announced that “the modern global corporation ... will seek to force suitably standardised products and practices on the entire globe.” The purpose here is to critically assess that statement. The paper reviews management theory, management models and provides many organizational examples in arguing that while Levitt’s vision is reasonable, vast cultural differences in attitudes and perspectives remain. Though management theory may be applicable to a broad range of nations, management style likely is not. Marketing certainly is not universal in its effects, and neither is product use and acceptance. Levitt’s vision still is taking form, and there likely will be greater uniformity in products and processes in the future, but it is doubtful that we will reach true universal uniformity. Bibliography lists 15 sources.
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Pages:
11
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Filename:CC6_KSglobalStds.rtf |
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Paper Title:
Standardization in Globalization
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