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Starbuck's; What Can They Learn From Other Companies?
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Business and Management research papers
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This 7 page paper looks at strategies used by 5 different companies and considers how lessons from those strategies may be utilized by Starbucks. The companies discusses are McDonald's, with their strategy to change the menu, Disneyland Paris and the re-branding of the experience they offer, The Body Shop with the use of ethics and environmentalism as a source of differentiation, Masterfoods and brand extension and finally Tesco and the collection of data from customers to increases market understanding. The bibliography cites 5 sources.
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Pages:
7
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Filename:TS14_TEstarother.rtf |
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Paper Title:
Starbuck's; What Can They Learn From Other Companies?
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