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Starbucks; Challenges in 2002
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Business and Management research papers
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This 3 page paper looks at Starbucks in 2002. The paper discusses why the firm has been so successful and looks at what issues may have eroded its’ image and competitive advantages between 1992 and 2002. The paper is based on a case study supplied by the student. The bibliography cites 2 sources.
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Pages:
3
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Filename:TS14_TEstar2002.rtf |
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Paper Title:
Starbucks; Challenges in 2002
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