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Starbucks In South Korea
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Term Papers on Applied Operations Management research papers
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A 4 page paper that begins with a brief discussion of culture and the importance of understanding culture. The writer briefly discusses the 4Ps in the marketing mix. The rest of the paper reports Starbucks success in South Korea, why it is successful and how it fit into the culture. Bibliography lists 5 sources.
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Pages:
4
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Filename:MM12_PGstskr.RTF |
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Paper Title:
Starbucks In South Korea
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