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Starbucks’ Promotional Tactics
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Consumer Behavior Articles research papers
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send me this term paper
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A 7 page paper discussing logistics marketing at Starbucks. Those holding that position will buy Starbucks’ products regardless of the price (within reason); there are things the company can do to mitigate others’ criticism and perhaps turn them into customers as well. Corporate social responsibility can be profitable as well as philanthropic; the suggestion here is that Starbucks should assume a supportive role in areas in which it purchases its coffee. Bibliography lists 5 sources.
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Pages:
7
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Filename:CC6_KSmktgStarPro.rtf |
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Paper Title:
Starbucks’ Promotional Tactics
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