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Starbucks' Strategy
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Consumer Behavior Articles research papers
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An 8 page paper discussing economic, social and technological forces affecting Starbucks' strategy, followed by a discussion of the firm's strategy at firm and business levels. Starbucks’ future seems to be assured, at least as long as it continues to focus attention on quality and personable service. Customers can find the opposite at any number of other outlets, and at much lower prices. Bibliography lists 3 sources.
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Pages:
8
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Filename:CC6_KSmgmtStarStrat.rtf |
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Paper Title:
Starbucks' Strategy
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