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Starbucks in Europe; A Macro Environment Analysis
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International Business Essay research papers
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This 12 page paper conducts a LEPEST-C analysis of Starbucks in Europe. This looks at the macro environmental factors of the political, economic, socio-cultural, technological, legal, environmental and competitive forces as they impact on Starbucks in Europe. The bibliography cites 13 sources.
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Pages:
12
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Filename:TS14_TEstarpe.rtf |
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Paper Title:
Starbucks in Europe; A Macro Environment Analysis
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