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Strategic Analysis Of Adidas-Salomon AG
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A 15 page paper. Adidas-Salomon is the #2 company in the world for athletic footwear, apparel and gear. This essay presents an analysis of this company and includes: brief introduction and history of the company; strategic actions taken to revitalize the company in 1993, when its market share plunged to 2 percent; strategic decisions in human resources; analysis of competitive strategy within industry, including Porter's 5 forces; and the value chain. Includes statistics. 4 graphics are presented. Bibliography lists 21 sources.
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Pages:
15
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Filename:MM12_PGadidas.doc |
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Paper Title:
Strategic Analysis Of Adidas-Salomon AG
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