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Strategic Marketing: Consumer vs. Industrial
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Consumer Behavior Articles research papers
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12 pages in length.
A strategic marketing question which astute business people will
want to ask themselves is how does the buying process for
industrial products differ from that for consumer products? Is
the decision making unit concept and buying decision process
equally applicable to both, or does it differ? And if it
differs, in what way? This is the topic of discussion in this
paper. Bibliography lists 13 sources.
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Pages:
12
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Filename:D0_JGAconpr.wps |
Paper Title:
Strategic Marketing: Consumer vs. Industrial
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