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Strategies Used by Firms Facing Similar Problems to Starbucks
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Business and Management research papers
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This 4 page paper looks at the strategies that have been adopted by other firm when facing the problems that are currently faced by Starbucks. Strategies discussed include increasing loyalty, the running of promotions to increase demand for product, product development, lifecycle renewal and dealing with difficult issues. The bibliography cites 5 sources.
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Pages:
4
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Filename:TS14_TEstratsim.rtf |
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Paper Title:
Strategies Used by Firms Facing Similar Problems to Starbucks
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