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Strategy and Marketing Discussion Questions
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Consumer Behavior Articles research papers
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A 5 page paper answering two discussion questions about strategy and three about marketing. Questions address organizational characteristics; what constitutes the "best" alternative; the implications of over- or underestimating demand for a new product; and which among marketing, sales, production, procurement, R&D and finance is most important during new product development. Bibliography lists 6 sources.
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Pages:
5
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Filename:CC6_KSstratMktgDQs.rtf |
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Paper Title:
Strategy and Marketing Discussion Questions
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