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Strategy and Marketing Notes
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Business and Management research papers
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[
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An 8 page paper answering a variety of questions
about strategy and marketing, including a discussion of Porter's Competitive Strategy, the GE
attractiveness matrix, stars, cows and the benefits of acquisition over startup. It also discusses the
reasons for globalization, data collection in market research and how information technology has
affected marketing. The paper discusses Starbucks mission statement and the competitive
positions of Campbell Soup and Southwest Airlines. Bibliography lists 4 sources.
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Pages:
8
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Filename:CC6_KSstratNotes.wps |
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Paper Title:
Strategy and Marketing Notes
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