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Strategy at Delta Airlines
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Business Marketing Case Study research papers
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The airline industry changed on September the Eleventh 2001. The attacks on the World Trade Center changed the way the industry was seen as needed to operate. This 11 page paper consider how the airline Delta has reacted to this and other influences and the way the strategy should continue. The paper focuses on the way that competative advantages may be developed though the develop of const advantages, differentiation, the use of strategic alliances and the value of marketing. The bibliography cites 10 sources.
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Pages:
11
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Filename:TS14_TEdelta1.rtf |
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Paper Title:
Strategy at Delta Airlines
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