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Strategy at and for General Motors
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Consumer Behavior Articles research papers
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An 11 page paper reviewing GM's current (2006) position in its industry; its financial position; and market trends. GM has only a 24% share of the US market and virtually no passenger cars as the truck market continues to slide. The paper recommends that GM offer an alternative-fuel car to the US market; seriously consider joining the Renault-Nissan alliance if only on a limited basis; and offering an extended warranty as it improves its quality. Includes an outline. Bibliography lists 10 sources.
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Pages:
11
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Filename:CC6_KSstratGM.rtf |
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Paper Title:
Strategy at and for General Motors
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