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Strategy for Southwest Airlines
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Business and Management research papers
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A 25 page paper discussing conditions current in late 2006 for the purpose of determining strategy for the future at Southwest Airlines. The paper uses several quantitative tools to arrive at recommendations for the future. Included in these are an external factor evaluation matrix; competitive profile matrix; internal factor evaluation matrix; a SWOT analysis; and a quantitative strategic planning matrix (QSPM). Financial projections for the chosen strategy follows. Bottom-line recommendation is for Southwest to participate in codeshare arrangements but make no other changes to its operations or culture. Alliances are beneficial, but any more than a partnership only for codesharing should be full acquisition of another airline to ensure that the new entity is managed according to Southwest philosophy and principles. Bibliography lists 10 sources in 54 footnotes.
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Pages:
25
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Filename:CC6_KSairSWAmatr.rtf |
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Paper Title:
Strategy for Southwest Airlines
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