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Subway Sub Shops
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Consumer Behavior Articles research papers
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An 8 page paper providing a situation analysis for Subway, with focus on the low-carbohydrate dietary trend in the US. The paper concludes that Subway is better positioned now than in the past, when there was greater price differential between burger-centric chains and Subway products. Subway effectively competes with burger chains as well as those in the fast-casual segment of the market; attention to obesity and diabetes supports consumers' choice for Subway. Includes a SWOT analysis. Bibliography lists 7 sources.
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Pages:
8
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Filename:CC6_KSmktgSubSit.rtf |
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Paper Title:
Subway Sub Shops
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