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Success and Failures at Marks and Spencer
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Business and Management research papers
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This 19 page paper consider how the fortunes of Marks and Spencer have changed. The writer looks at their success up until the 1990’s though their efficient use of the value chain, and how they failed to consider the external environment and the competition, losing focus on the customer and becoming insular. This was shown in the culture as well as the results. The paper finishes with consideration of how the company is recovering, and how this recovery may continue. The bibliography cites 12 sources.
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Pages:
19
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Filename:TS14_TEmarks3.rtf |
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Paper Title:
Success and Failures at Marks and Spencer
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