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TEXTRON AND IMAGE BUILDING
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Consumer Behavior Articles research papers
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This paper focuses on the image-building and brand awareness techniques used by Textron, Inc. and Textron, Financial. While Textron does not market itself in the "conventional" way, through various acquisitions and other methods, it has maintained a strong brand identity in the many markets this company services. Bibliograpy lists 5 sources.
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Pages:
5
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Filename:D0_MTtextro.rtf |
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Paper Title:
TEXTRON AND IMAGE BUILDING
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