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THE SUCCESS AND FAILURE OF THE PT CRUISER
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Business and Management research papers
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This paper examines how the success of DaimlerChrysler's PT Cruiser, introduced in 2001, actually resulted, somewhat, in a failure for the company. This essay discusses how Chrysler's management failed to predict the demand for the car, and as a result, created ill will among customers, especially those in Germany. Bibliography lists 4 sources.
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Pages:
5
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Filename:D0_MTcruise.rtf |
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Paper Title:
THE SUCCESS AND FAILURE OF THE PT CRUISER
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