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Targeting Opinion Leaders In Marketing
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Consumer Behavior Articles research papers
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A 6 page paper. If a company has an opinion leader promote a new product, the consumer is more likely to purchase it. Opinion leaders can impact sales, both positively and negatively. This paper discusses opinion leaders, word-of-mouth advertising using opinion leaders and how the Internet is creating more people with a significant amount of influence. Bibliography lists 6 sources.
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Pages:
6
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Filename:MM12_PGopldr.rtf |
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Paper Title:
Targeting Opinion Leaders In Marketing
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