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Technology's Effects on Travel Agents Expanded
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A 35 page paper that
expands on the shorter paper of the same name. The extensive added section expands on the
basic premise of the first that technology already has changed the travel agent industry and
will continue to further change it in the future. Harvard's Theodore Levitt wrote in 1960
that America's railroads declined not because there was no demand for their services but
because they failed to see themselves as being in the transportation business. As
transportation changed and more alternatives became available, the railroads did not change
with conditions. The same lesson applies to today's travel agents. This expanded paper uses
the examples of Britain's Lunn Poly and the city of Las Vegas as two directions in which
travel agents can expand their business in today's technological environment. Bibliography
lists 28 sources.
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Pages:
35
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Filename:CC6_KStechTrav2.wps |
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Paper Title:
Technology's Effects on Travel Agents Expanded
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