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The Advantages and Disadvantages of Telemarketing
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Consumer Behavior Articles research papers
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This 25 page paper provides an overview of the current literature related to the development of marketing strategies and the integration of telemarketing as a component of modern business operations. This paper integrates some perspectives on the use of telemarketing, both from a business standpoint and through an assessment of consumer views of telemarketing. Bibliography lists 20 sources.
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Pages:
25
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Filename:MH11_MHTelema.rtf |
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Paper Title:
The Advantages and Disadvantages of Telemarketing
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