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The Body Shop; A Case Study in Marketing
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Business Marketing Case Study research papers
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This 7 page paper examines the marketing of the Body Shop, foundered by Anita Roddick with a strong differentiation using ethical values. The paper identifies the target market and the buyer behaviour of this market, then looks at the segmentation and what the marketing promises to the consumer. The bibliography cites 9 sources.
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Pages:
7
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Filename:TS14_TEbdshop.rtf |
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Paper Title:
The Body Shop; A Case Study in Marketing
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